A typical email promotion can run for a week however you may experience ‘profit gaps’ on certain days especially if you’ve got a small email list and a basic sales funnel. So here’s a technique to attract more buyers in the shortest amount of time.
In a previous video we already discussed how a 7-day promotion event works, which buyers you’ll attract at each stage and where your profit zones are. And we discussed why you may want to shorten the event if you’re just starting out with low priced products and simple sales funnels…
Now let’s develop this idea and see how you can increase profits…
So here’s our 7-day promotion. Normally when a promotion ends, there is a quiet period before you promote the next product. But what you can do is launch the next product a few days after the previous like so…
So where there is normally a dip in sales, you can use the initial spike of sales from the second promotion to fill in the gap. And where there is a dip in sales for the second promotion, it can be compensated by the final sales from the first.
So over a 30 day period you would normally sell 3 or 4 products… which leaves a gap of no sales between promotions and another gap during promotions.
By overlapping offers together you can stagger your promotions one after the other like so and minimize your profit gaps and make your sales more consistent throughout the month.
This method also works with other types of promotions. For example if you’re selling high ticket products there will naturally be longer periods between sales. However if you overlap this with a low-ticket promotion you can fill quiet periods with sales.
Ironically what happens is it triggers off more sales of your high-ticket product because some customers just need to go through one transaction process before that buy more from you.
Furthermore people that buy your high-ticket product will more than likely buy your other product including all upsells in that funnel, so you end up winning either way.
So what does this look like in practice?…
Let’s start with a standard promotion… Here’s the first promotion with the product you want to sell which has 1 or 2 upsells behind it.
The first thing you do is write an email to tell your readers about the product and then you add a couple of links that direct them to the sales page.
Then you write more emails that go into detail about the product, such as.. reasons why they should buy it, it’s features and benefits… and what others think about it and so on… and you keep reminding them to visit the sales page.
Each email represents 1 day so buy the end of 7 days the promotion is finished. Then you start another promotion with another product.
Again the product may have 1 or 2 upsells. You write another series of emails. You send them out one day at a time. When another 7 days have passed, the promotion is over and you move onto the next.
Now here’s where it gets interesting…
Let’s take our two products again, but this time we’ll overlap the promotion.
- Email 1 and 2 promotes the first product
- Email 3 and 4 promotes the second product
- Email 5 goes back and promotes the first
- Email 6 promotes the second
- Email 7 and 8 promotes the first again
- Email 9 and 10 promotes the second
- Email 11 and 12 finishes the first promotion
- and finally email 13 and 14 finishes the second promotion
By promoting 2 products during the week you attract the largest amount of buyers in shortest time possible.
Your hyper buyers will have already purchased both products including upsells between emails 1 and 6. Your regular buyers will have purchased between emails 7 and 10. And your last minute buyers will have purchase towards the end in emails 11 to 14.
So if you have many offers to promote, with a small email list consider overlapping your promotions like to increase your sales. Buyers will always buy and those who are offended by your emails will unsubscribe.
Final Thoughts…
So here are the key points to note…
This technique solves the ‘profit gap’ problem you natrually get with typical 7-day promotions. By overlapping your offers you keep your email list clicking and buying your products.
It fixes ‘quiet periods’ and ‘NO sale days’ with high-ticket promotions as it takes more time for a high-ticket sale to come in and not everyone is ready to spend more in one go.
You can MIX and MATCH promotions with your own product and affiliate offers so for example, the first promotion can be your own product, the second promotion can be an affiliate product the third promotion can be another one of your own products… and so on…
So even if you don’t have many products of your own, you can still apply this technique to affiliate offers to get the sales in.
This method attracts all types of BUYERS on your email list in the fastest time possible this includes your HYPER buyers, REGULAR buyers, FIRST-TIME buyers and eventually converts your ‘spectators’ as they feel like they’re missing out.
Most importantly this technique increases your overall profits it makes your sales consistent and predictable and stabilizes your business.
