One of the easiest ways to get more traffic is through word of mouth. However this only works when you have the right systems in place. In this lesson I’m going to show you how to triple your traffic using the tell a friend technique.
First let’s go over the standard sales process…
- You get traffic from free and paid sources. You direct that traffic to a squeeze page, also known as a landing page or sign up page. On that page you offer a free gift such as a report or free video in exchange for their name and email address.
- Once the visitor signs up, they’re added to an autoresponder account so they can be contacted later then they’re redirected to the sales page.
- If they buy the product, they’re presented with more offers in the sales funnel, and eventually taken to the access page.
- And because you now have them on your email list, you can send out emails to those that didn’t buy to check out the sales page again or even present them with affiliate offers.
This is your basic sales system and works great. However here’s a more advance version that you may want to implement…
- Your visitor lands on your squeeze page.
- Your visitor signs up to grab their first free gift and is added to your email list.
- They’re then redirect to the tell a friend offer. They’re presented with a second free gift just for referring 3 friends to your website.
- Your subscriber also has the option to pass on this, so they’re not forced to take part.
- Whether they refer people or not, they’re taken to the sales page and are presented with more offers in the process like before.
But here’s where it gets interesting…
- If they tell 3 friends, an email is sent to the referrer with a link to the second gift.
- On that page you provide them with the gift and remind them about your offer by adding another link or button that takes them back to your sales page. This way your subscribers see your offer multiple times and increases the chance of a sale.
- Whilst this is happening, another 3 emails are sent to the friends. The friends receive a message to say that their friend has recommended your site to them. The benefit of visiting the site of course is the free gift and you leave it up to them to decide if they want to sign up.
- If they do sign up, they’re also presented with a second gift if they refer their friends… and so the cycle continues.
Now not everyone will refer their friends to your site first time round and friends of friends are less unlikely to refer more people to the site, because they don’t know you and trust plays a big factor in this.
So what you can do is prepare several autoresponder emails to remind your visitor to claim their second gift and to check out your sales page if they haven’t already bought.
Not only does your first visitor see this message but so do any friends that sign up as well. This will increase the chances of signups and sales.
Now you may be thinking about merging your squeeze page and tell a friend offer into one page, so that the visitor signs up and tells 3 friends in one go, however this decrease your sign up rate, because not everyone wants to refer their friends, and you won’t be able to give them the option to pass, because you still need to build your list. So break down the process into 2 steps as shown here.
For this entire system to work, everything has to flow together…
- Your free gift has to be of value to get enough people to sign up.
- Your second gift has to be of higher value and treated like a real product to get people to refer friends.
- Your sales page has to sell well to get your new subscribers to buy
- And your upsells have to complement your main offer to get more sales in.
This script is a heavily modified version of an old script called Viral Friend Generator. You may still be able to buy it online, but if you can’t, you can go to CodeCanyon.net and search for a similar script, or you can get a coder from Upwork.com to create this script for you. You can show them this lesson so they know what you’re trying to achieve.
This is not something you create overnight, and it does take a few days to setup, but the payoffs are huge as long as your gifts are of value, and you present it well, it will work in any niche and it can triple your traffic without having to do any extra work.
Now any time you do promote your site, your marketing efforts are multiplied so it’s definitely something worth adding to your business.
